This book is a collection of 13 articles by the author who is Principal Designer at NID. The selected articles on a variety of subjects related to design retain their relevance and topical interest. Issues of importance to designers are discussed and conclusions are arrived at based on decades of experience. The essence of design is communication which is vital in the modern age. The author stresses that design is not new to India but can be seen practiced in all walks of life. Innovative persons practice design at various levels very successfully. What modern design does is to systematise the process, making it indispensable. The book gives the reader an overall perspective on design and what it can do.