Design for Digital Experience focuses on human experience in the context
of designing products (information kiosks, handheld communication and
navigation devices other e-products, etc.) and services (e-health, e-banking
software applications, digital libraries) in the digital/ electronic domain.
Human experience can be enhanced through adoption of creative thoughts
expressed through use of communication/ interaction strategies and
represented/ expressed via appropriate digital media.

Courses in Basic design, Creative Thinking, Design process, Human
Psychology & Perception, Human Factors, Cognitive Ergonomics, Media
and Communication studies, Systems Thinking are considered as a part of
Design Foundation. Such courses should build the thinking skills (creative
aptitude) and promote development of communication and presentation
skills.

Conceiving actual user requirements, representing and evaluating can be
understood through User Centred Design approach and encompasses
designing & running user studies, interpreting & mapping the analysis of
user study, representing the information and preparing prototypes for
evaluation.

Courses in User Studies and Research Methodology, Information Design
and Architecture, Interface Design and Development, Prototyping and
Evaluation Techniques, etc. fall broadly within the User Centred Design
Approach.

The production processes involved in developing e-products, brand
management, project design management with focus on developmental
cycle of a project in a business scenario are other important aspects that
would be woven in the course in view of today’s industry needs.

During the initial semesters focus would be to promote development of
skills in each person, and in the later semesters nurturing group dynamics
and providing a platform for each individual to specialize in a particular
field of interest within the team environment shall be encouraged. Offering
electives, as intensive workshops will support individual interest in
particular/ specific fields and the students could opt for their choice of
subjects. At the end of this programme, students will be able to generate
creative concepts and represent them through the use of communication
strategies and various kinds of digital media for enhancing human
experience.