There is little doubt that television has replaced all other medias as
the principal mode of mass communication. Its very nature, awesome
reach, and therefore its immense potential has spawned an industry that
encompasses socially oriented communication to market savvy advertising
and entertainment. Communication meant for television has also evolved
an idiom of its own. The short film, once perceived as the esoteric domain
of documentary filmmakers, is today being redefined as a communication
medium that can make a significant contribution to educate, inform and
entertain a larger public. The entry of information technology driven
convergent media ventures have also generated a fresh demand for
moving image professionals.

The primary aim of the Film and Video Communication programme is to
train versatile design-informed communicators, fluent in the conception
and production of short films on a range of educational, cultural, social,
entertainment and marketing communication needs.

Students are first introduced to the basics of communication design and
aspects of social theory and the language, grammar and technology
of film and video. Thereafter, additional theoretical inputs continue to
supplement the development of holistic conceptual abilities, simultaneous
to the building of proficiency in the practical aspects of filmmaking.
Projects of increasing complexity in later semester (both fiction and
non-fiction, culminating in the Diploma film, executed professionally
in the media industry) enable students to address a diverse range of
communication needs and to hone their capabilities in all aspects of film
and video production, from research and scripting to finished films. Built-in
industry interaction help provide exposure to market realities and inculcate
professionalism.

The Post-Graduate Diploma students specialize in either Marketing
Communication or Social Communication, and all their projects (including
the Diploma) are on subject matter related to their field of specialization.
They are also given specific additional inputs in their respective areas.

The strength and versatility of the Film and Video Education programme
has been proved by the worldwide recognition given to its student films.
These films have been selected in prestigious competitive festivals in
Hamburg, Germany; Yamagata, Japan; Los Angeles, USA; Bangkok,
Thailand; Kathmandu, Nepal; Tokyo, Japan and Mumbai, India. The
University of Chicago, USA and the Danish Broadcasting Corporation,
Denmark have also acquired some of these. Graduates of this programme have got rewarding careers within the broad spectrum of the moving image industry. These include television channels (Sony, Channel (V), MTV,
B4U, Zee Interactive), production houses (NDTV, Illusion Films, Watermark), advertising agencies (O&M, Trikaya Grey, TBWA Anthem), interactive
media ventures and government and voluntary bodies having a communication agenda.