A graphic design student, in addition to a thorough grounding in design
abilities and theoretical issues, undertakes the study of the cultural and
historical context in which designers need to function, as well as the social
and ethical factors that influence design decisions. The ultimate aim is
to stimulate the development of independent critical judgment, sound
research skills, the ability to think creatively and practice design as a
processional.

The last decade or so has witnessed a near total transformation of the way
a graphic designer works. The expansion and application of the electronic
media has made graphic reproduction technologies more accessible to
the designer. Paradoxically, traditional skills have become more necessary
than before. Quality is still a human input. Information Technology promises
technical freedom, and limitless opportunities for information retrieval.
Yet, never has the ability to make informed choices been more critical.
The fundamental importance of creating a personal and visual vocabulary
through drawing, the development of aesthetic judgment, values of form,
proportion, image and word have become an integral part of learning the
graphic profession.

Today, the potential of graphic design covers areas ranging from social
communication to corporate communication & branding. During the period
of study, a student is encouraged to take on a variety of design projects,
which cover, at least,, some of the multi-dimensional aspects of graphic
design. The areas covered include typography & type design, photography,
illustration, graphic interface design, packaging, print design, corporate
identity branding and information & communication systems like signage.
The curriculum maintains a fine balance between theory and practice,
demanding a high level of intellectual and technical proficiency.