The Lifestyle Accessory Design post-graduate programme endeavours to
educate and train professional designers to visualise and create lifestyle
accessories and systems using different materials and processes drawing
inspiration and strength from Indian as well as cross-cultural diversity and
craft traditions which have contemporary applications and usage in a
global context. The designers from this programme will drive the market
and make ‘Designed in India’ a premier global brand.

The programme relates itself to people’s living patterns and the products
they interact with that form the basis of their day-to-day life. Encapsulating
“products for personal adornment” and “products for spaces” as its
core areas, the programme focuses attention on the details of people’s
everyday lives that are important and meaningful to the conception, design
and development of new products. It touches upon a wide spectrum of
products for consumer segments hailing from various socio-economic
strata.

The mainstay of the programme curriculum is to develop multi-faceted
capabilities in the student designer to successfully operate as a Lifestyle
Accessory Designer:

• An integrated approach in designing products and product systems while strongly building in the context of the user in case of personal adornment products, and that of the user and space in case of products for spaces.
• An in-depth understanding of materials, processes and technology to
  translate design ideas into tangible products.
• A strong perception capability vis-à-vis various dynamics influencing
  people’s lifestyles, aspirations, values and preferences to be able to
  visualize relevant products that integrate into and enhance people’s
  lifestyles.
• An understanding of management processes in the areas of
  entrepreneurship, retailing, branding and merchandising to execute product concepts into commercial reality.

Design Projects, which are actively plugged in the curriculum, provide
a vital learning experience whereby the students exhibit their capability
to converge and synthesize their creativity, skills and knowledge base
to come up with tangible output. The projects focusing on two major
domains viz. products for adornment and products for specific lifestyles
provide students an opportunity to work in diverse product categories and industry segments.