Product Design is concerned primarily with the relationship between
products and systems and those who use them. The Product Design
programme at NID inculcates a user-centre approach and processes.
Responsibility and concern towards the social, physical and ecological
environment is emphasized in the process of developing innovative ideas.
The Product Design programme commences with inputs in elements of
three-dimensional form, ergonomics (human factors) and an introduction
to the forming of various kinds of materials. Along with this, students also
acquire workshop, technical drawing and presentation abilities. Emphasis
is placed on learning through participation and teamwork.

Design projects start in the very first semester and continue throughout
the programme, forming the core of a product designer’s education.
These projects gradually increase in their level of complexity and cover
a variety of situations that product designers are likely to encounter in
their professional career. Projects are supported by theoretical inputs
in structures and strength of materials, technical studies, production
processes, as well as ergonomics.

In addition to courses in design, technology and ergonomics, specific
courses develop general awareness of areas relevant to product design.
These are History of Design, Information Theory, Computer-Aided Design,
Design Management & Marketing, Value Engineering and Systems
Thinking.

An important component of the programme is the exposure to various
levels of the manufacturing industry through field visits and projects.