Design is rapidly becoming the key to differentiation, premium realization
and brand positioning. The need for strategically managing design,
projects, processes, new design related areas and leading innovation have
become significant in the job description of not only managers but also
designers who want to move up the value chain, either in corporates or
through their own design firms.

Since NID has a spectrum of design faculties and disciplines, a
multidisciplinary approach is inherent in the scheme of things here
than in any other business schools. The Strategic Design Management
programme draws upon from several design disciplines available at
NID under faculties of Industrial Design, Communication Design, Textile,
Apparel and Merchandising Design, and I.T. Integrated (Experiential)
Design. This 2-year programme would enable the students to develop
design leadership and entrepreneurial skills and empower them to become
wealth creators in the field.

SDM will empower the students to employ design advantage to its
full potential for business success and societal transformation. The
programme will help students to generate strategies that enable the use
of design for creating value desired value perception and differentiation.
SDM is basically an evolving business function that acts as an integrator
of all the various business functions and also facilitates a bridge between
the producers and the consumers in order to create a strategic and
systemically coherent image and economic value for the business.

As a design manager, a person is involved with strategies, action plans
and processes. Critical functions such as Innovation, New Product
Development, Packaging, Retail Impact, Competitive Analysis, Design
Measurement, Sustainability and Customer Delight issues are in the ambit
of the Design Manager. It also involves Design Research, Scenario Building
and Trend Forecasting, creating a right Design Mix, Branding and Design
Communication strategies. The programme will also inculcate the spirit of
anticipating and aligning design & innovation-led future corporate strategies
to current and emerging socially responsible business landscape.

The programme enables students to participate in lectures, seminars,
incubation clinics and workshops to develop their design management
competencies as leaders and entrepreneurial design managers in the
respective organisations. Participative and realistic simulation studies will
form the backbone of the programme and students will be encouraged to
produce their own real life case studies. The programme has been developed with the involvement of leading academicians from several involvement of leading academicians from several countries in the field of design and design management and its inputs are based on latest learning pedagogies requiring a
distinct openness for the same in the students. NID has a close working relationship with industry and collaboration with internationally renowned institutes.

Students who complete the programme successfully shall be well equipped to enter any industry or consultancy as Strategic Designers, Design
Entrepreneurs, Design Managers, contributing either as team members or as team leaders.