Transportation is an indispensable need of humanity and the basic power
of any economy and is essential for survival today. Transportation as
understood at NID includes not only cars and other vehicles or off road
vehicles but also vehicles on tracks, water vessels and other mobility
devices and equipments. In India, where there is still a value base for
resource conservation and adopting one product for multipurpose use,
transportation of both people and goods has many co-existing modes.
Transportation has explored all possibilities of movement viz. land, air and
water.
Transportation in India so far has been generally technologically driven with
minimum or little attention paid to the users’ needs in terms of comfort,
safety, information and even the considerations of cultural sensitivities
and preferences. With new material choices available, the need for saving
energy and other environmental concerns, optimal usage of materials,
contemporary production technologies, the transport systems need
strong design inputs in all the domains of public, personal and material
transportation.
In the context of an emerging market economy in India, it is essential
to strengthen basic infrastructure facilities. Transportation is one of the
most important links towards this end. In our country transportation has
to meet a gamut of needs for personal, public and goods domains. In the
post-liberalization era, there have been dramatic changes in the field of
transportation. Competition has taken new dimensions due to globalisation
of the market place. Moreover, easy flow of information has created an
empowered and aware consumer. The consumer is now looking for the
softer values in products that sets his product apart from other products
in satisfying both physical and emotional needs. The product now needs
to reflect the owner’s personal values and characteristics. Designers have
a very important contribution to make in the way in which the objects
we make in our environment work, and in turn, influence our perception
towards them.
The National Institute of Design offers a two-and-half-year (2½ years) postgraduate
course in Transportation & Automobile Design. This course seeks
to establish a credible relationship of products and services with the user,
technology and environment. The course aims to train young professionals
with a thorough grounding in the systems approach to holistic problem
solving processes and a sensitivity of concerns towards the environment
and needs and requirements of different user groups.
The Transportation and Automobile Design
department has also recently setup collaboration
with the reputed Domus Academy of Milan, Italy
offering an Integrated Degree at post-graduate level
(optional). Students of NID will have the opportunity
to avail of the partial scholarships being offered
by Domus Academy exclusively to NID, with most
of these being awarded to young talent in the
Transportation and Automobile Design discipline. This
has been initiated with the aim of creating awareness
and exposure to the students at an international level
and further facilitating their learning and growth.
The objectives of this Programme are:
- To develop an understanding of the field of Transportation Design with respect to the discipline of Industrial Design.
- To develop skills in analysis, concept generation,
formulation of design strategies, holistic problem
solving, product detailing, communication and
teamwork.
- To understand the socio-economic, cultural,
ecological and environmental contexts of
transportation design and ethical responsibilities of
a professional designer.
- To understand research concepts, strategies and
methods and the skills to apply them in the domain
of transportation products, systems and services.
- To develop the capability to practice as a
professional designer in transportation and
automotive sector of industry.
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