Vision
The core aim of the education program of Exhibition Design is to develop competence and capability in its graduates to comprehend, interpret, conceptualize, manifest, express and communicate; often experientially; through creative handling of spaces and ambiences with judicious usage of multi-senssrial inputs, multimedia and interactivity.

Background and relevance of the program
National Institute of Design has pioneered design education and professional practice in various fields of design in the country. Exhibition design is significant in NID's long history and partly because of the various exhibitions taken up earlier as professional projects, it's a known field of design in the country.

Exhibition design brings together a variety of design disciplines- primarily that of communication design, industrial design and spatial/environmental design, into a multidisciplinary whole. Today, there is a felt need for designers trained specifically to deal with communication in spatial, three dimensional terms.

The role of an exhibition designer as a spatial- communicator is now widely understood.

An exhibition designer is known to conceptualize and give shape to spaces in relation to varied and multiple uses - mega events, business specific trade fairs, sets, thematic interiors, and thematic exhibitions to showcase cultural heritage, or for museums. For retail environments an exhibition designer, by virtue of the multidisciplinary training, can exert effective influence on visual merchandising , enhance identities and convey idioms of lifestyle.

Of late, exhibition designers have also involved themselves into formulating new kind of exhibits. Sculptural in nature and employing exploration of material, media and built spaces these are popularly clubbed under Installation Art. Through these, exhibition designers are finding ways to send out not just commercially relevant and aesthetically appealing but also socially significant messages in most contemporary ways; thus underlining the communicative role of Exhibitions once again.

Broad outline of the curriculum and its approach
The curriculum comprises of both theoretical and practical courses, lectures and workshops, field studies, field experiences, research studies and design projects – both hypothetical and real life.

Key inputs are given in conceptualization and communication of concepts; communication theories; visual language and communication; spatial perception and design; creation of ambiences; materials, processes, finishes and structures; history of design; design management; science and liberal arts; and relevant computer software.

Pre requisites (requisite qualifications)
Successful completion of Foundation program at NID.

N.B. All the students entering for Graduate Diploma Program in Design (GDPD) undergo a common training in skills and concepts relating to basic design/ design fundamentals for a year under the aegis of Foundation Program. A successful completion of this program leads them into design streams after a review of their aptitude, attitude and performance.

Career opportunities
The graduates of this discipline work in a variety of areas, important among which are design of trade fairs and other exhibitions, design of thematic institutions, museum design, design for retail and design of sets and scenography.

Industry Interaction
Students from this discipline have the opportunity to work with a range of industries; some of the leading names in art direction from Bollywood to leading theatre artistes; exhibition design firms, architects and interior designers. The most recent placements have been for Tanishq (Titan group), 360 (Times of India group), Aaj Tak to name a few.

The discipline regularly plugs in inputs from the industry at different levels – by inviting industry experts to offer courses, give valuable guidance and feedback on students' work, offer training as well as placement opportunities, etc.