There is little doubt that television has replaced all other media as the principal mode of mass communication. Its very nature, awesome reach, and therefore its immense potential has spawned an industry that encompasses socially oriented communication to market savvy advertising and entertainment. Communication meant for television has also evolved an idiom of its own. The short .lm, once perceived as the esoteric domain of documentary filmmakers, is today being redefined as a communication medium that can make a significant contribution to educate, inform and entertain a larger public. The entry of information technology driven convergent media ventures have also generated a fresh demand for moving image professionals.

The primary aim of the Film & Video Communication programme is to train versatile design-informed communicators, fluent in the conception and production of short films on a range of educational, cultural, social, entertainment & marketing communication needs.

Students are first introduced to the basics of communication design and aspects of social theory and the language, grammar and technology of film and video. Thereafter, additional theoretical inputs continue to supplement the development of holistic conceptual abilities, simultaneous to the building of proficiency in the practical aspects of filmmaking. Projects of increasing complexity in senior years (both .fiction and non-.fiction, culminating in the Diploma .lm, executed professionally in the media industry) enable students to address a diverse range of communication needs and to hone their capabilities in all aspects of film and video production, from research and scripting to finished films. Built-in industry interaction help provide exposure to market realities and inculcate professionalism.

The Post-Graduate Diploma students specialise in either Marketing Communication or Social Communication, and all their projects (including the Diploma) are on subject matter related to their field of specialisation. They are also given specific additional inputs in their respective areas.

The strength and versatility of the Film & Video Education programme has been proved by the worldwide recognition given to its student films. These films have been selected in prestigious competitive .lm festivals in Hamburg, Germany; Yamagata, Japan; Los Angeles, USA; Bangkok, Thailand; Kathmandu, Nepal; Tokyo, Japan and Mumbai, India. Some of these have also been acquired by The University of Chicago, USA and the Danish Broadcasting Corporation, Denmark.

Graduates of this programme have gone on to rewarding careers within the broad spectrum of the moving image industry. These include television channels (Sony, Channel V, MTV, B4U, Zee Interactive), production houses (NDTV, Illusion Films, Watermark), advertising agencies (O&M, Trikaya Grey, TBWA Anthem), interactive media ventures and government and voluntary bodies having a communication agenda.

Pre-requisites
Graduate Diploma Programme in Design: Candidate should have passed the Higher Secondary Examination (10+2) in any stream (Science, Arts or Commerce). After admission to the GDPD course, students seeking specialisation in Film & Video Communications should have successfully cleared the one-year Foundation Programme.