A graphic design student, in addition to a thorough grounding in design abilities and theoretical issues, also undertakes the study of the cultural and historical context in which designers function, as well as the social and ethical factors that influence design decisions. The ultimate aim is to stimulate the development of independent critical judgment, sound research skills and the ability to think creatively.

The last decade or so has witnessed a near total transformation of the way a graphic designer works. The expansion and application of the electronic media has made graphic reproduction technologies more accessible to the designer. Paradoxically, traditional skills have become more necessary than before. Quality is still a human input. Information Technology promises technical freedom, and limitless opportunities for information retrieval. Yet, never has the ability to make informed choices been more critical. The fundamental importance of creating a personal and visual vocabulary through drawing, the development of aesthetic judgment, values of form, proportion, image and word become an integral part of the learning the graphic profession. Working knowledge in the area of moving image production through an understanding of animation, film and video techniques are also a part of the graphic designer’s training.

Today, the potential of graphic design covers areas ranging from social communication to corporate communication. During the period of study, a student is encouraged to take on a variety of design projects, which cover at least some of the multi-dimensional aspects of graphic design. The areas covered include typography & type design, photography, illustration, computer graphics & graphic interface design, multimedia & web design, packaging, print design, corporate identity and information systems like signage. The curriculum maintains a fine balance between theory and practice, demanding a high level of intellectual and technical proficiency.

Pre-requisites
Graduate Diploma Programme in Design: Candidate should have passed the Higher Secondary Examination (10+2) in any stream (Science, Arts or Commerce). After admission to the GDPD course, students seeking specialisation in Film & Video Communications should have successfully cleared the one-year Foundation Programme.