Product Design is concerned primarily with the relationship between products and systems and those who use them. The Product Design programme at NID inculcates a user-centred approach and processes. Responsibility and concern towards the social, physical and ecological environment is emphasised in the process of developing innovative ideas.

The Product Design programme commences with inputs in elements of three-dimensional form, ergonomics (human factors) and an introduction to the forming of various kinds of materials. Along with this, students also acquire workshop, technical drawing and presentation abilities. Emphasis is placed on learning through participation and teamwork.

Design projects start in the very first semester and continue throughout the programme, forming the core of a product designer’s education. These projects gradually increase in their level of complexity and cover a variety of situations that product designers are likely to encounter in their professional careers. Projects are supported by theoretical inputs in structures and strength of materials, technical studies, production processes, as well as ergonomics.

In addition to courses in design, technology and ergonomics, specific courses develop general awareness of areas relevant to product design. These are History of Design, Information Theory, Computer-Aided Design, Design Management & Marketing, Value Engineering and Systems Thinking.

An important component of the programme is exposure to various levels of the manufacturing industry through field visits and projects.

Pre-requisites
Graduate Diploma Programme in Design (GDPD): For Graduate Diploma Programme in Design: Candidate should have passed the Higher Secondary Examination (10+2) in any stream (Science, Arts or Commerce). After admission to the GDPD course, students seeking specialisation in Product Design should have successfully cleared the one-year Foundation Programme.