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Sagar Mistry


Sagar Mistry
Product Design >PGDPD
mistry.sagar@gmail.com

SPONSOR
Whirlpool India Ltd., and Global Consumer Design, Asia Studio,
New Delhi

GUIDE
Pradyumna Vyas

 

Design Conception for the Refrigerator Interior Space

 
Design Conception for 
the Refrigerator Interior Space
 

I worked on conceiving the internal space management and features of an entry segment and an elite segment refrigerator. The initial challenge was to orient the design approach towards the vast variety of the Indian user segment with a complex cultural diversity and richness of traditions. This necessitated studying, analysing and consolidating the interplay that has since long been a part of us. The objective of the project was to strike a right balance between the variety of the needs and constraints of the present day industrial production system that caters to consumers across India.

The project involved studying the daily practices of Indian homes, and redesigning the features inside the refrigerator for enhanced access and ease of use such that it accommodated the diversity of Indian households, to be easily used by not only homemakers but also maids. The process included understanding the tasks that users perform by understanding the activity of buying, storing, cooking, preserving and consuming across cultures, and the parallel daily chores like washing clothes, upkeep, looking after kids, and personal activities. Thus, holistically analysing the needs and goals, identifying scope for improvement, and hence proposing solutions was what the project demanded.

Intensive research was carried out involving marketing teams, sales team, design team and ground researchers to lead to the conception of features for enhanced utility of the product. Ideation process supported by frequent brainstorming and informal discussions yielded a variety of concepts some of which were rationalised to transform into practical ideas.

 
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