The brief sets out the scope of redesigning the interiors of the Tata Safari Dicor. The Safari concept would be the first expression of TATA motors to showcase a future muscular crossover, looking 10 years into the future. As the first concept SUV to roll out of the TATA motors hangar, a bold new direction was sought out, to showcase the vehicle, by seeking inspiration in art and architecture.

The entire programme was structured around a timeline that spanned four months, the initial period of which was marked with random explorations based on the premise of what comprises a concept car. An incremental understanding of design, with the hope of identifying a language for the vehicle, formed the basis for the explorations. The concepts were categorised into themes such as modern, conceptual, avant-garde etc. A greater percentage of time was dedicated to the exploratory stage, setting a solid foundation of ideas, based on which the final concept drew essence. The new vehicle interior embodied futuristic overtones, biodynamic form language, and crossover traits. The brief at this point was re-explored and the premises were further strengthened to develop the final concept with vehicular constraints such as the white body architecture, passenger safety and ergonomics.

Car designers have an approach to their vocation that makes the word obsessive seem dilettante. We have to think about things, which consumers do not know exist, but which excite powerful urges in consumer psychology.