Many established filmmakers started their careers making under-a-minute films. This is where they polished their craft and learnt the ropes of the business. Some moved on, to longer duration formats. Some occasionally returned, for quick money or to revisit the aesthetic and communication challenges of the very short film.


NID Film & Video alumni have consistently made a name for themselves in the world of advertising films and television channel promotionals. It’s natural therefore for Alpavirama 2011 to ask the question – are these under-a-minute ads, promos and psa’s as imaginative an activity as a longer duration film – and what are the specific features which make these seconds so special ?

Alpavirama 2011 will have a half-day seminar on this topic, with experts presenting their views and subsequently taking part in a group interface with the audience.