Designing retail spaces takes a combination of art, science and a large dose of humanity; it must appeal to people’s emotions, and today, emotion drives profit. Today, store design has moved beyond the simple pragmatic considerations of product placement, circulation, lighting, sound, and street or mall presence. Stores must vie for the attention of customers by creating a memorable image. Pablosky, a leader in the Spanish children footwear market with an outstanding presence in most important international markets commissioned Grottini to create a new prototype design to be eventual renovations and a roll-out across Europe and UAE; to design a new look for brand Pablosky.

The process started for the design team with concept sketches and schematic planning keeping in mind colour, texture, lighting, seats, display, entrance and mainly young customer behaviour. We started with making the prototypes of each part of the store such as wall panels, display panels, gondolas, two types of seats, the cash counter and the window display. Making of the prototype is a very important process for any store as it needs perfection in finish and assembling. Packaging, stacking, loading and unloading from truck and assembling fixtures of the site play a major role in retail store design. Putting up the accessories, graphics, visual merchandise, display window and lighting completes the store design.

The USPs of this project were: a uniform fixturing system without a uniform store aesthetic; visual interest for both children and adults with intuitive traffic flow, and flexibility for merchandise changes.