The project, in the area of consumer centric design, revolved around establishing a context between the target consumer and exterior interior colour palettes for Scorpio VLX. Loaded with advanced gadgets, it was a high end variant of Scorpio and had to reflect the same attitude through its interior exterior colour coordinates.

Today, consumers identify their personalities with the vehicle they own and spend a lot of time inside it, so interior colour, material and finishes, are carefully worked out to directly affect consumers’ buying decisions. Also, with growing expectations of consumers and with new materials/processes finding place in the interior spaces, automotive players realise a need for design and for creating experiences out of built environments.

I worked on various processes involving weaving, filming and material pigmentation.
With stringent automotive guidelines and the necessary time consuming processes, colour bears the responsibility of revamping the product and repositioning it as a fresh new offering, without attempting any formal changes in the vehicle space. Due to the limited space, every aesthetic detail is visible and with the use of diverse materials the possibility of error has to be controlled at every level.

Time management, control and coordination across teams dealing with various elements were crucial in the course of the project. The use of colour to the materials used can make or break the perceived value, as consumers perceive a wrong colour, or wrong aesthetic detail as a physical defect.