The Design for Retail Experience discipline commenced in 2007 in response to the booming retail industry in India at the time. Since its inception, the advent of technology and online retail has drastically changed people’s mindset towards shopping. The ability to shop ‘anywhere, anytime’ has created new challenges for retail design.
In response, the discipline provides students with an understanding of a wide array of activities such as market/product research, consumer behaviour, systems thinking and experiential design; woven around products/services, communication and branding, packaging, visual merchandising, furniture and fixtures, spatial design and brand management. Students are encouraged to study various formats of retail, spanning e-commerce start-ups to multinational ‘brick and mortar’ stores. Students are exposed to the latest global technology and new-age interactive design to make them proficient in the retail design sector.
Read MoreFaculty
Jonak Das
jonak_d[at]nid[dot]edu
Susanth CS.
cssusanth[at]nid[dot]edu
Info
Seats
19
COURSE OFFERED
Bengaluru Campus
DESIGN FACULTY
Interdisciplinary Design
Student Works
This programme has been developed to build aesthetic sensibility and design competence as well as knowledge of the professional aspects of conception and presentation, managerial skills and provision of requisite skills to put various design ideas systematically into practice.
Name of the Event
Ahmedbad Campus | 12 Oct 19 - 12 Jan 19
The identity of this book edited by the late I.S. Mathur is established by its leitmotif—training the teachers of design or educating the design educators. This book is divided into three major sections—‘Retrospection’, ‘Introspection’, and ‘Perception’. A mélange of thoughts, experiences, and anecdotes expressed by alumni, faculty both former and present, and artists—this book touches upon poignant issues which can influence the spread of design education across design schools/institutions in India.
The identity of this book edited by the late I.S. Mathur is established by its leitmotif—training the teachers of design or educating the design educators. This book is divided into three major sections—‘Retrospection’, ‘Introspection’, and ‘Perception’. A mélange of thoughts, experiences, and anecdotes expressed by alumni, faculty both former and present, and artists—this book touches upon poignant issues which can influence the spread of design education across design schools/institutions in India.