S Guruprasad has more than decade of experience in New Product Development, Product Design, Engineering Design and Manufacturing. He holds a bachelor's degree in Mechanical Engineering and Post-Graduation in Strategic Design Management from NID. He also holds Post-Graduation in Embedded Systems and Technology.

He has worked in Design and Development department of automotive and engineering industries prior joining NID master's program. After NID's Post Graduation as part of his interest and experience he has worked and developed New Products and Systems in various sectors such as Utility Products, Medical , Industrial products from idea to market reality. As a Design practitioner, he has designed and developed strategies for various MSMEs and Start Up cluster development, Tangible and Intangible Processes and MSME New Product Design and Development.

Working with various Start-Ups, Guruprasad has spear headed various Innovations from cradle to market, project design management from concept till production and with a successful business design methods, funding and implementation. He has conducted various design workshops, seminars on designing business value propositions and NPD for Innovators, MSMEs and Entrepreneurs.

S Guruprasad joined NID as Faculty in the area of Strategic Design Management under the Faculty of Inter Disciplinary Design Studies at NID. He is involved in Design Strategy, Innovation Methods, Design Leadership, Systems Design, PSS Design, Design Process, Behavior Studies and NSD.