I designed and sampled a range of collection for Autumn-Winter 2006 keeping in mind the themes of the brand ‘Playhouse.’

The project also included undertaking the production order for one buyer. It required coordination with different departments of the company right from sourcing of order to shipment. Playhouse, a kids-wear brand, catering to girls in the age group of 1 to 10 years, offers chic and trendy casual wear. Playhouse is a premium brand with controlled pricing. Classic cuts, clean patterns, fine embellishments and quality are the trademark of this brand.

This project gave wide exposure to the various aspects of kids wear industry. Working for a small company gave me a better understanding of different aspects of kid’s wear design, manufacturing and marketing. This gave me a chance to see what I had learned, in the classroom at NID, being implemented in the real world.

Having very little previous exposure in catering to kids wear design, the motifs and combinations that I had created in the beginning had an inclination towards women’s wear design. It was a learning curve to understand the motifs, combinations, techniques, materials etc that are unique to kids wear industry. Designing kids wear is not child’s play. It involves serious thought involved in the functional and aesthetic aspects of the product. Apart from the style, functional aspects such as child safety and wearing comfort must have serious design consideration.