The project was to redesign the interiors of a 280-litre double door fro he refrigerators in the Indian market target the global consumer; none of them are designed keeping local needs in mind as a whole or as a part.

To understand the psyche of Indian users, one has to do a vast study of users from all over India. Our cultural diversity generates different needs for different regions. People differ, their culture differs, habits differ and even food differs. People from one place shifting to another place for work also make for combined culture and unique habits. A user / market survey was done and all four metros were covered to tab local needs as well as needs of those who have moved to the place from somewhere else. This survey provided a very large amount of raw data, which was analysed to take out the final design directions for the project.

Well, I actually learnt what all it takes to get something launched in the market or even get closer to that. Getting marketing people and R&D involved in the projects taught a world of things other than design.